In a 2008 interview, Tim Keller was asked, “You reject marketing apologetics like, ‘Christianity is better than the alternatives, so choose Christianity.’ Why?”
His response …
Marketing is about felt needs. You find the need and then you say Christianity will meet that need.
In other words, you can’t argue someone into “believing” (i.e., converting in both the religious and marketing sense) until you make them want to believe.
People have to see — viscerally and emotionally — how believing will meet their needs prior to making the leap.
Because, their needs — people’s problems, pains, wants, desperations, frustrations, anxieties, fears, and desires — are the only things real to them.
To cross the chasm that separates craving and commitment — sensing and salvation — it takes truth.
People buy with their hearts. They justify with their heads.
So, what does this have to do with the resurrection?
Again, here’s Keller, from The Reason for God …
In a similar sermon, N. T. Wright said:
At the risk of sounding crass … that’s everything I know — and the only thing you need to know — about selling to the human soul.