Is there a secret to writing copy that sells? Some dark-magic formula that breaks through the barriers, barricades, and psychological bulwarks? Yes. And I have proof.
Read MoreLet me be as clear as possible: I’m obviously not the most handsome man in Portland. In fact, this wasn’t even an original idea. I stole it from Sol Orwell, the most handsome guy in Toronto. But there is a point to it …
Read MoreHow do you make career decisions? Not the little ones. The big, looming, “This choice will shape everything I do for the next few years and impact the rest of my working life” kind of career decisions.
Read MoreLet's start with a warning. This post is about the only copywriting formula you'll ever need: fear. Like any psychologically informed method of persuasion, fear is ripe for abuse and manipulation. So, I’m going assuming one thing: you will use this copywriting formula for good ... not evil.
Read MoreA week ago I set about the task of loving one of the most important people in my life: my father, Michael Orendorff. I wrote him a “thank you” letter — a thirty-five point thank you letter. Here’s what I sent …
Read MoreBig problems demand big answers. That’s the way of common wisdom anyway. And it’s what our hearts and minds tell us in the middle of overwhelming, life-toppling situations. But is that true?
Read MoreBefore you think about how to attend a conference — how to get the most out it — let me tell you a true story and share ten lessons on the most epic conference adventure of my life.
Read MoreWant to become a top copywriter? Easy. Just one word: read. Well actually, three words would be better: read ... a lot.
Read MoreWe all struggle to communicate passion. Nowhere is this struggle more painful than copywriting. Mastering the ability to create an emotional connection with your audience -- a shared experience of desire, delight, excitement, and awe -- is the primary challenge all copywriters face. That’s why today I’ve compiled 10 powerful rhetorical tools to amplify your copywriting.
Read More