Before you hire a strategist or write another word alone, grab the …
Comprehensive Content Strategy Roadmap
This is the exact resource I use with clients starting at $10k per month. But, you can have it for free — just don’t tell anybody.
Before you hire a strategist or write another word alone, grab the …
Comprehensive Content Strategy Roadmap
This is the exact resource I use with clients starting at $10k per month. But, you can have it for free — just don’t tell anybody.
Writing Copy That Sells: The Secret to Breakthrough Words
Is there a secret to writing copy that sells? Some dark-magic formula that breaks through the barriers, barricades, and psychological bulwarks? Yes. And I have proof.
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Who Is the Most Handsome Man in Portland, Oregon? Research Reveals
Let me be as clear as possible: I’m obviously not the most handsome man in Portland. In fact, this wasn’t even an original idea. I stole it from Sol Orwell, the most handsome guy in Toronto. But there is a point to it …
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The Biggest Career Decision of My Life Isn’t About Money
How do you make career decisions? Not the little ones. The big, looming, “This choice will shape everything I do for the next few years and impact the rest of my working life” kind of career decisions.
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The Only Copywriting Formula You'll Ever Need: How to Unleash the Most Primal Human Motivator
Let's start with a warning. This post is about the only copywriting formula you'll ever need: fear. Like any psychologically informed method of persuasion, fear is ripe for abuse and manipulation. So, I’m going assuming one thing: you will use this copywriting formula for good ... not evil.
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A Father’s Day Thank You: 35 Point Checklist
A week ago I set about the task of loving one of the most important people in my life: my father, Michael Orendorff. I wrote him a “thank you” letter — a thirty-five point thank you letter. Here’s what I sent …
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An Ode to Small Things: All You Need Is What's Next
Big problems demand big answers. That’s the way of common wisdom anyway. And it’s what our hearts and minds tell us in the middle of overwhelming, life-toppling situations. But is that true?
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How to Attend a Conference and Take It Over (Even If You’re Not a Speaker)
Before you think about how to attend a conference — how to get the most out it — let me tell you a true story and share ten lessons on the most epic conference adventure of my life.
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The Best Copywriters on the (Very) Best Copywriting Books
Want to become a top copywriter? Easy. Just one word: read. Well actually, three words would be better: read ... a lot.
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Writing with Passion: 10 Formulas to ‘Amplify’ Your Words
We all struggle to communicate passion. Nowhere is this struggle more painful than copywriting. Mastering the ability to create an emotional connection with your audience -- a shared experience of desire, delight, excitement, and awe -- is the primary challenge all copywriters face. That’s why today I’ve compiled 10 powerful rhetorical tools to amplify your copywriting.
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