We all struggle to communicate passion. Nowhere is this struggle more painful than copywriting. Mastering the ability to create an emotional connection with your audience -- a shared experience of desire, delight, excitement, and awe -- is the primary challenge all copywriters face. That’s why today I’ve compiled 10 powerful rhetorical tools to amplify your copywriting.
Read MoreWe all face rejection. Dead-ends, no-thank-yous, and crashes. Here’s how to respond to failure with enthusiasm and learn from life’s best teacher.
Read MoreEngaging and captivating your audience is hard. And nowhere is it harder than in a classroom full of students who don't want to be there.
Read MoreI’ve got good news. In fact, that’s all I’ve got. In a world dominated by twenty-four-hour news channels, it’d be understandable for you to think the world is constantly getting worse. Turns out … the world is actually getting better.
Read MoreYou can’t argue someone into “believing” — converting in either a religious or marketing sense — until you make them want to believe.
Read MoreIf you know where the enthusiasm is, you know where the money is. Your enthusiasm. Your money. It’s that simple.
Read More“Is he a good dude who deserves a chance?” That was the question posed by Jerod Morris — VP of Marketing for Copyblogger Media — to Demian Farnworth — Copyblogger's Chief Copywriter. I had just submitted my very first guest post …
Read MoreLast month I had the fantastic opportunity to host our local Chamber of Commerce Awards Gala. I was asked to put together a sort of TEDTalk focused on entrepreneurialism … something that would be above all practical. So, I buckled down, hit the books, and crafted what...
Read MoreWanna know the secret to success? Two words: add value. In fact, don’t just add value … add more value than anyone else. And if you can, do it for free. That's not my advice. That’s according to Tony Robbins best-selling new juggernaut MONEY: Master the Game: Money is...
Read MoreA little over a month ago, I fired off this bombshell of a post … How I Wrote for Fast Company, Copyblogger, MarketingProfs, and Entrepreneur and Landed My First Nearly $20,000, Three-Month Client … in Less than 120 Days Despite how outlandishly prideful that headline...
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